Wa’il Ashshowwaf is the CEO of Stuck In The Sand (SITS) an accelerator, design agency and technical services company, helping startups launch. He also serves as a Board Member for The Global Advisory Group, a consulting firm that facilitates cross-border business between companies in North America and the Middle East. Prior to SITS, Wa’il served as Vice President of International Commercial Banking at HSBC USA, where he helped U.S.-based companies assess, formulate and implement financial strategies to support operations, sales growth, compliance and expansion into international markets. Before that, he was Regional Manager, Government and Institutional Banking at HSBC USA, with a primary focus on Embassies. During his tenure he built relationships with government and business leaders worldwide.